Sans Normal Lidoz 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Morandi' by Monotype, 'Akwe Pro' by ROHH, 'Amsi Pro' by Stawix, 'Radiate Sans' by Studio Sun, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, punchy, friendly, retro, impact, movement, approachability, display clarity, rounded, oblique, compact, energetic, sturdy.
A heavy, rounded sans with a consistent oblique slant and compact, blocky proportions. Curves are built from broad, smooth arcs with minimal stroke modulation, while terminals are generally blunt and softly rounded, giving counters an open, simple geometry. Uppercase forms read sturdy and slightly condensed, with broad shoulders and tight apertures; lowercase keeps single-storey shapes and a robust texture, with a pronounced descender on letters like g and y. Numerals are wide and stable, with round bowls and thick joins that maintain an even, dense color across lines.
Best suited to headlines and short copy where impact and speed are desired, such as posters, sports or event promotions, and bold brand statements. It can also work well on packaging and signage that benefits from a sturdy, highly legible silhouette at display sizes.
The overall tone is energetic and assertive, with a friendly, approachable softness from the rounded forms. Its slanted stance adds motion and urgency, evoking sporty, promotional, and mid-century display typography without feeling overly decorative.
The font appears designed to deliver maximum visual punch in an oblique, rounded sans style—balancing strong, compact letterforms with softened curves to stay approachable. Its geometry suggests a focus on clear, high-impact display typography that reads quickly and holds attention.
The design holds together well at large sizes where the thick strokes and rounded joins can show their character; spacing appears tight but controlled, creating a bold, poster-like rhythm. Round letters (O, C, G, e) set the visual theme, while diagonals (A, V, W, X) stay chunky and confident, reinforcing a strong, forward-leaning presence.