Sans Normal Pemuk 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type and 'Basic Sans' and 'Basic Sans Narrow' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, chunky, cheerful, casual, approachability, impact, playfulness, display clarity, branding tone, rounded, soft, bouncy, blunt, compact.
This typeface is a heavy, rounded sans with broad, blunted terminals and generously curved bowls. Strokes are consistently thick with minimal modulation, giving the letters a solid, poster-like presence. Counters are relatively small and tight in places, and the overall silhouette leans toward soft, inflated forms rather than crisp geometry. Spacing reads compact and even, with a lively rhythm created by slightly irregular, hand-drawn-feeling contours and occasional asymmetry in curves and joins.
Best suited for short, high-impact text such as headlines, posters, cover art, and display branding where a friendly, bold presence is needed. It can work well on packaging and playful identity systems, especially at larger sizes where the tight counters and heavy weight remain clear.
The overall tone is warm, informal, and upbeat, with a toy-like softness that feels approachable rather than technical. Its chunky shapes and rounded corners suggest fun and friendliness, making the voice more conversational and youthful than corporate.
The design appears intended as a bold display sans that prioritizes approachability and visual punch through rounded, chunky construction and simplified interior shapes. Its slightly organic, bouncy finish suggests an aim for personality and charm over strict geometric precision.
The uppercase set appears sturdy and blocky with rounded corners, while the lowercase maintains the same thick, soft construction and a buoyant baseline feel. Numerals match the weight and roundness, reading bold and attention-grabbing with simplified, compact interior spaces.