Sans Normal Pakom 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fact' by ParaType, 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, approachable, chunky, impact, approachability, modern simplicity, playfulness, rounded, soft corners, compact, heavy, clean.
A heavy, rounded sans with soft corners and generously thick strokes that keep counters open for the weight. Curves are built from broad circular/elliptical geometry, giving letters a smooth, inflated silhouette, while joins and terminals stay blunt and simplified. Proportions feel compact with sturdy verticals and wide bowls; diagonals (K, V, W, X, Y) are thick and stable rather than sharp. Lowercase forms are single-storey where expected (a, g) with minimal detailing, and punctuation-like elements such as i/j dots read as solid rounded rectangles, reinforcing the blocky, friendly construction. Numerals are robust and rounded, matching the same soft, high-ink aesthetic.
Best suited to bold headlines, posters, and brand marks that need a friendly, high-impact voice. It can work well on packaging and signage where quick recognition and a soft, approachable feel are desirable, and it also fits playful editorial callouts and UI banners where a strong typographic presence is needed.
The overall tone is upbeat and welcoming, with a toy-like softness that reads as modern and informal. Its weight and rounded construction project confidence without aggression, making it feel approachable and slightly whimsical.
The design appears intended to deliver a modern, rounded display voice with maximum visual punch and minimal sharpness. Its simplified shapes and consistent softness suggest an aim for broad friendliness and clear recognition in prominent, short-form typography.
At text sizes the dense color becomes a defining feature, producing strong impact and a cohesive rhythm in headlines and short blocks. The simplified interior shapes and softened corners help maintain legibility for a display weight, though long passages will look intentionally heavy and attention-grabbing.