Sans Normal Orbev 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'European Sans Pro' by Bülent Yüksel, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'Greater Neue' by NicolassFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, direct, sporty, impact, clarity, bold branding, modern utility, geometric, blocky, rounded, sturdy, high impact.
A heavy, geometric sans with broad proportions and compact internal counters. Curves are built from near-circular bowls and smooth arcs, while straight strokes and terminals read clean and blunt with minimal modulation. The lowercase is sturdy and simple, with a single-storey “a” and “g” and generally open forms that stay readable despite the dense weight. Numerals are large and punchy, matching the letters’ strong, even color and tight apertures.
Best suited to headlines, display copy, and brand marks where strong weight and geometric shapes create immediate impact. It also works well for packaging and signage that benefit from quick recognition at a glance, especially in short phrases or stacked layouts.
The overall tone is bold and straightforward, mixing a friendly roundness with a no-nonsense, high-impact presence. It feels contemporary and energetic, suited to messaging that needs to be seen quickly and remembered.
Likely designed as an impact-oriented geometric sans that prioritizes clarity and bold presence over delicacy, delivering a modern, approachable voice for attention-first typography.
The design maintains a consistent, even rhythm across capitals, lowercase, and figures, with rounded corners and generous stroke mass creating a cohesive, poster-like texture. It holds up well in short lines where its strong silhouette and simplified shapes can do the work.