Sans Normal Ofkom 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Gotham' by Hoefler & Co., and 'Averta PE' by Intelligent Design (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, straightforward, clean, impact, clarity, modernity, approachability, geometric, rounded, compact, high-impact, neutral.
A heavy, geometric sans with round bowls and smooth curves paired with flat terminals and crisp joins. Uppercase forms are broad and stable, with simple construction in letters like E, F, and T and near-circular counters in C, G, O, and Q. Lowercase is compact with a single-storey a and g, short ascenders/descenders, and sturdy verticals that keep texture dense at text sizes. Numerals are similarly robust and open, with a round 0, balanced 8, and a simple, straight 1 that reads clearly alongside the rest of the set.
This font is well suited to headlines and display settings where a compact, high-impact texture is desired. It also works for branding and packaging that benefit from a modern, friendly geometric voice, and for signage where simple shapes and open counters support quick recognition.
The overall tone is modern and approachable, with a confident, no-nonsense voice. Its rounded geometry keeps it friendly while the dense weight and clean shapes make it feel direct and assertive.
The likely intention is a straightforward geometric sans built for strong presence and easy recognition, combining circular forms with simplified construction for a clean, contemporary feel in prominent typography.
The design relies on consistent stroke thickness and generous, rounded counters for clarity, producing an even rhythm in continuous text. Curves are emphasized over calligraphic modulation, and diagonals in letters like K, V, W, X, and Y are cut cleanly for a crisp, contemporary look.