Sans Normal Arrer 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Power Grotesk' by Power Type (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, technical, approachable, clarity, versatility, system design, legibility, modernity, geometric, open, crisp, even, minimal.
This sans serif presents a clean, largely geometric construction with round bowls, straight-sided stems, and smooth, continuous curves. Terminals are mostly straight-cut, giving a crisp, contemporary finish, while the stroke color stays even throughout with little visible modulation. Counters are open and clearly shaped, and the overall rhythm is steady and uncluttered, with simple joins and restrained detailing. The figures align well with the letters in weight and clarity, and the punctuation in the sample text reads plainly without decorative treatment.
It suits user interfaces and product typography where clarity and consistency are important, as well as modern branding systems that need a neutral, adaptable sans. The even texture also works for headings and subheads in editorial layouts, and it remains clear for signage and presentation typography at a range of sizes.
The tone is modern and matter-of-fact, projecting clarity and straightforwardness rather than personality-driven quirks. Its calm, neutral voice feels contemporary and functional, with just enough roundness to stay approachable.
The design appears intended as a versatile, contemporary workhorse sans: visually tidy, highly readable, and easy to integrate into systems that require consistent typographic color across letters and numbers.
Round characters like O/C/G read smoothly and consistently, and diagonals (A/V/W/X/Y) maintain a clean, engineered feel. The overall impression prioritizes legibility and visual order, making the font feel dependable in continuous reading and interface-like contexts.