Sans Superellipse Samu 7 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, sporty, confident, retro, impact, momentum, compactness, display, slanted, condensed, rounded, brisk, compact.
A compact, right-leaning sans with dense, economical proportions and rounded, softened corners throughout. Strokes are heavy and clean with a subtle modulation, giving curves a slightly tapered, muscular feel without becoming calligraphic. Counters stay relatively tight, and the overall rhythm is fast and forward, with punctuation and figures matching the same sturdy, streamlined construction. The digit set is upright in structure but shares the same slanted, energetic posture and rounded terminals.
Best suited to short-to-medium display settings where its condensed, slanted forms can create immediate emphasis—such as headlines, posters, brand marks, and packaging callouts. It also fits sports and automotive-themed graphics, editorial openers, and promotional typography where a bold, forward-leaning tone is desired. For longer passages, its tight counters and dense color suggest using larger sizes and generous spacing.
The overall tone is assertive and kinetic, with a sense of motion that reads as sporty and contemporary. Its condensed stance and strong weight lend a confident, headline-driven voice, while the rounded shaping keeps it approachable rather than severe. The vibe also nods to vintage display italics used in packaging and promotional graphics.
The design appears intended to deliver a strong, fast, attention-grabbing italic voice with compact proportions and rounded geometry, prioritizing impact and momentum over neutrality. It aims to combine a modern streamlined build with a friendlier, softened edge suitable for prominent display typography.
Uppercase forms maintain a consistent forward pitch and compact width, while lowercase shows a slightly more lively, handwritten-like flow in letters such as a, g, and y. Curves and diagonals are emphasized over horizontals, reinforcing speed and directionality. The texture is dark and even, producing strong silhouette impact at larger sizes.