Sans Normal Keref 4 is a bold, narrow, medium contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Gibstone' by Eko Bimantara, 'Murs Gothic' by Kobuzan, 'Classic Grotesque' and 'Helvetica Now' by Monotype, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, dynamic, sporty, urgent, modern, assertive, space saving, high impact, convey motion, emphasis, oblique, condensed, high-impact, clean, angular.
A condensed oblique sans with strong, compact capitals and tightly spaced internal counters. Strokes are sturdy and mostly monolinear, with subtly tapered joins and brisk, forward-leaning terminals that create a crisp, kinetic silhouette. Round letters like O and Q are slightly squashed horizontally, while diagonals in A, K, V, W, X, and Y are sharp and decisive, reinforcing a compressed, energetic rhythm. The lowercase is straightforward and functional, with a single-storey a and g, a compact e with a small aperture, and short, efficient extenders that keep lines looking dense and controlled.
This face is well-suited to headlines, posters, and short bursts of copy where a condensed, slanted voice adds motion and emphasis. It can work effectively for sports and fitness branding, punchy packaging callouts, and directional or promotional signage where space is limited but visibility needs to stay high.
The overall tone is fast and purposeful, with a forward-leaning stance that reads as active and performance-oriented. Its condensed build and firm weight make it feel confident and attention-seeking, suited to messaging that needs urgency or momentum without decorative flair.
The design appears intended to deliver a compact, high-impact sans that conveys speed and emphasis through its consistent oblique posture and condensed proportions. Its simplified, sturdy shapes suggest a focus on clarity at display sizes and a pragmatic, modern tone for contemporary branding.
Numerals are strong and simplified, with closed, weighty forms that hold up well at display sizes. The italic angle is consistent across cases, and the shaping prioritizes compactness and impact over open apertures, giving text a dark, continuous texture in paragraphs.