Sans Normal Kumey 11 is a bold, normal width, low contrast, italic, short x-height font visually similar to 'CF Panoptik' by Fonts.GR and 'Noticia' and 'Noticia Rounded' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, playful, sporty, confident, informal, motion, impact, modernity, approachability, oblique, rounded, geometric, clean, compact.
This typeface presents as an oblique sans with robust strokes and smooth, rounded joins. Curves are built from clean circular and elliptical forms, while terminals are predominantly sheared to match the slanted construction, giving a consistent forward motion. Proportions feel compact, with relatively short lowercase bodies and generous counters that keep forms open despite the heavy color. The rhythm is slightly dynamic across letters, with angled strokes and asymmetries (notably in diagonals and bowls) contributing to a lively, contemporary texture.
It performs best in short to medium-length display settings where its forward-leaning stance and dense color can drive emphasis—such as headlines, promotional graphics, brand marks, and packaging. It can also work for UI or labeling at larger sizes where the compact lowercase and rounded forms remain distinct.
The overall tone is energetic and modern, with a friendly, athletic slant that reads as active and informal rather than corporate. Its strong presence and rounded geometry create an approachable voice suited to upbeat messaging.
The design appears intended to combine geometric roundness with an assertive oblique stance, balancing friendliness with impact. Its consistent sheared terminals and smooth curvature suggest a goal of creating a modern, motion-oriented sans for attention-grabbing typography.
The numerals are sturdy and legible, with rounded shapes and clear differentiation in forms like 6/9 and 2/3. The uppercase set has a strong, signage-like clarity, while the lowercase adds warmth through round counters and soft shoulders.