Sans Normal Kurub 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Vito' by Dots&Stripes Type, 'Gabriel Sans' by Fontfabric, 'Prachason Neue' by Jipatype, and 'Bloery' by Runsell Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, friendly, emphasis, motion, impact, clarity, approachability, oblique, rounded, geometric, smooth, monolinear.
This typeface is a heavy, right-leaning sans with smooth, rounded geometry and an overall monolinear feel. Curves are clean and broadly drawn, with open counters and softened joins that keep the forms readable despite the strong slant. Proportions run fairly extended with generous letter widths and stable vertical metrics, while terminals tend to be blunt or gently rounded rather than sharply cut. The texture in text is even and dark, producing a compact, energetic rhythm with clear differentiation across capitals, lowercase, and numerals.
It performs best in headlines, posters, and brand statements where impact and motion are desirable. The sturdy, rounded shapes also suit packaging and product identities that need a friendly but forceful voice. For longer passages, it’s most effective as an accent style for pull quotes, subheads, and callouts rather than continuous body copy.
The combination of strong weight and oblique stance gives the font a fast, assertive tone that feels contemporary and action-oriented. Rounded construction and open shapes add an approachable, friendly edge, keeping it from feeling harsh or technical. Overall it reads as confident and expressive, suited to punchy messaging.
The design appears intended to deliver a sense of speed and emphasis through an oblique stance and strong stroke weight, while maintaining clarity via open counters and simplified, rounded forms. It aims for contemporary versatility in display contexts, balancing assertiveness with approachability.
The numerals and uppercase forms maintain the same smooth, rounded construction, helping create consistent color in mixed text. At display sizes the slanted, wide silhouettes become a defining feature, while in paragraphs the boldness favors short lines and strong hierarchy.