Sans Normal Kiraj 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, dynamic, modern, energetic, impact, momentum, clarity, modernity, display, oblique, geometric, rounded, clean, compact counters.
A heavy, oblique sans with broad proportions and smooth, geometric curve construction. Strokes stay largely uniform, keeping contrast low, while terminals are clean and mostly straight-cut, lending a crisp, engineered finish. Round letters are built from near-circular bowls with tight internal counters, and the overall spacing and rhythm feel sturdy and compact for the weight. Numerals follow the same slanted, solid construction, reading clearly and consistently alongside the letters.
Best suited to short-to-medium setting sizes where impact and momentum matter—headlines, poster copy, brand wordmarks, and sports or automotive-style graphics. It can also work for bold UI highlights or packaging callouts where a compact, forceful typographic voice is needed.
The slanted stance and dense weight create a forward-leaning, energetic tone that reads confident and action-oriented. Its clean geometry and unadorned forms keep it contemporary, with a no-nonsense, performance-driven feel rather than a decorative one.
The design appears intended to deliver a strong, modern sans voice with a built-in sense of motion through its oblique construction, while keeping forms simple and geometric for versatile, high-impact display use.
Capitals present a strong, unified silhouette with a noticeable rightward slant, while the lowercase maintains the same geometric logic and sturdy joins for a cohesive texture in paragraphs. The overall color on the page is dark and even, emphasizing impact and presence over airy delicacy.