Sans Normal Adgom 3 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Actay' by Arodora Type, 'Dexa Pro' by Artegra, 'Otoiwo Grotesk' by Pepper Type, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'Nominee' by TypeUnion (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, sportswear, dynamic, sporty, modern, assertive, energetic, impact, speed, clarity, modernity, utility, oblique, geometric, rounded, clean, compact.
A heavy, oblique sans with smooth, rounded construction and largely monolinear strokes. Curves are clean and circular, while terminals are crisply cut, creating a mix of soft geometry and sharp endings. The proportions feel broad and stable, with a tall lowercase presence that keeps counters open and legible. Overall spacing and rhythm read even and forward-leaning, with simple, unadorned forms and minimal stroke modulation.
Best suited to short-to-medium text at display sizes where its strong weight and oblique energy can lead a composition—such as headlines, brand marks, packaging callouts, posters, and directional or promotional signage. It can also work for UI or editorial accents when a bold, kinetic emphasis is desired.
The slanted stance and sturdy weight give the face a fast, contemporary tone that feels confident and active. Its rounded geometry keeps it approachable, while the blunt cuts and compact silhouettes add a purposeful, performance-oriented edge.
The design appears intended to deliver a modern, high-impact sans that reads quickly while projecting motion and confidence. Its geometric rounding and consistent stroke weight aim for clarity and reproducibility across varied display contexts.
The italic angle is consistent across capitals, lowercase, and numerals, helping text blocks maintain a cohesive, streamlined flow. Numerals appear robust and clear at a glance, matching the letterforms’ rounded bowls and firm, cut terminals.