Sans Superellipse Hidev 7 is a very bold, normal width, monoline, upright, tall x-height font visually similar to 'Gemsbuck Pro' by Studio Fat Cat, 'Hurdle' by Umka Type, and 'Radley' by Variatype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, industrial, confident, retro, compact, punchy, impact, branding, compactness, clarity, squared, rounded, blocky, condensed, high-contrast-free.
A heavy, squared sans with rounded-rectangle counters and corners that read as softly chamfered rather than geometric circular. Strokes are consistently thick and even, with tight apertures and compact internal spaces that emphasize solid, poster-like shapes. Curves resolve into superellipse-style forms, giving O/Q/0 and bowls a squarish, structured feel; diagonals in K/V/W/X are sturdy and simplified. The lowercase is built for clarity at large sizes, with short ascenders, a single-storey a, a simple open-top g, and minimal terminals that keep the rhythm dense and uniform.
Best suited to display sizes where its dense, blocky shapes and squared rounds can deliver impact—headlines, posters, branding marks, and packaging. It can also work for short UI labels or signage where a sturdy, engineered tone is desired, though the tight internal spaces suggest avoiding very small sizes or long text passages.
The overall tone is assertive and utilitarian, with a hint of retro signage and athletic or equipment branding. Its squared softness feels engineered and modern, projecting strength without looking sharp or aggressive.
Likely designed to provide a bold, compact display voice with a squared-yet-friendly geometry, optimized for strong presence and clear letterforms. The consistent stroke weight and rounded-rectangle construction suggest an intention to blend industrial solidity with approachable smoothness.
The font’s tight apertures and compact counters create strong texture in headline settings, while the rounded corners prevent the heavy weight from feeling brittle. Numerals follow the same squared, robust logic, staying highly legible and visually consistent with the caps.