Sans Normal Segad 5 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, editorial, branding, signage, clean, friendly, modern, approachable, neutral, readability, versatility, approachability, clarity, simplicity, rounded, soft terminals, open counters, even rhythm, humanist.
A rounded sans with smooth, continuous curves and softly finished terminals that keep the texture gentle and even. Strokes are largely uniform, with clean joins and minimal modulation, producing a consistent color in paragraphs. Proportions lean slightly wide and open, with generously sized counters and clear interior spaces; the lowercase has a straightforward, readable build with a single-storey a and g. Figures are simple and round, matching the lowercase’s soft geometry and maintaining an unobtrusive rhythm in running text.
Well-suited for interface copy, product labeling, and general-purpose editorial typography where a clean, friendly voice is needed. The open counters and even stroke texture also make it a solid option for wayfinding and informational signage, as well as contemporary brand systems that want approachability without novelty.
The overall tone is calm and approachable, combining modern simplicity with a mild warmth from the rounded corners and open forms. It feels neutral enough for everyday UI and editorial use while still projecting a friendly, non-technical character.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and ease of reading while softening the tone through rounded detailing. Its consistent rhythm and uncomplicated shapes suggest a focus on reliable everyday typography across text and display sizes.
Letterforms emphasize clarity through open apertures and uncomplicated construction, helping small-size legibility. Rounded shapes in C/G/O/Q and the smooth, continuous curves in S and 2/3 reinforce a cohesive, soft-edged personality.