Sans Normal Sekif 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, children’s, social media, posters, friendly, casual, approachable, playful, hand-drawn, approachability, warmth, informality, simplicity, readability, rounded, monoline, soft terminals, open counters, informal.
A rounded, monoline sans with softly blunted terminals and gentle curvature throughout. Strokes keep an even thickness with slight natural irregularity that reads as hand-drawn rather than geometric precision. Forms lean on open apertures and generous counters, with simple construction and minimal sharp joins; diagonals and curves are smoothed to maintain a calm rhythm. Figures are straightforward and legible, with a plain oval zero and relaxed, rounded shapes that match the letters.
Well suited to friendly branding, packaging, and casual editorial or marketing copy where an inviting voice is needed. It also works for posters, social graphics, and kid-oriented or hobby contexts that benefit from a playful, hand-rendered impression while staying readable in short paragraphs.
The overall tone is warm and personable, suggesting an informal, human touch. Its soft geometry and slightly imperfect stroke behavior give it a playful, approachable feel without becoming overly decorative.
The design appears intended to deliver a clean sans-serif baseline with a softened, hand-drawn character, balancing everyday legibility with an informal, cheerful personality.
The set shows consistent rounding at corners and ends, producing a cohesive texture in paragraphs. Spacing appears comfortable and the shapes stay clear at text sizes, with a lighthearted rhythm that suits conversational copy.