Sans Normal Bumip 3 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, headlines, friendly, casual, approachable, contemporary, playful, approachability, readability, modernity, human touch, rounded, soft, open, clean, slightly quirky.
A compact, rounded sans with smooth, low-modulation strokes and gently tapered terminals. Curves are clean and circular, while straight stems have a subtle, hand-drawn liveliness that introduces small asymmetries and slight angle variations. Counters are generally open and generous for the width, and round letters maintain consistent rhythm without becoming geometric-rigid. Figures are simple and readable, matching the letters’ soft, steady color and uncomplicated construction.
It suits short-to-medium text where clarity and warmth are important, such as UI labels, app/website headers, and brand messaging. The compact width makes it practical for tight layouts, while its rounded construction works well for packaging, signage, and posters that benefit from a friendly tone.
The overall tone feels friendly and informal, with a mild quirkiness that keeps it from reading as strictly corporate. It suggests modern everyday communication—clear and direct, but with a human touch. The rounded forms and relaxed detailing give it an easygoing, approachable voice.
The font appears designed to deliver an approachable, contemporary sans look with soft geometry and just enough irregularity to feel personable. Its consistent stroke behavior and open shapes prioritize readability while preserving a lightly playful character.
The design maintains consistent stroke presence across letters and numerals, creating even texture in words and lines. Subtle irregularities in joins and diagonals add character without disrupting legibility, making the font feel less mechanical than a pure geometric sans.