Sans Superellipse Otbuh 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Altersan' by Eko Bimantara, and 'Epoca Pro' by Hoftype (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, confident, friendly, clean, solid, modernization, clarity, approachability, impact, rounded, geometric, monoline, compact, open.
A heavy, monoline sans with rounded-rectangle construction and smooth, superelliptic curves. Strokes are consistently thick with low contrast, and terminals are cleanly finished, often with softly squared rounding rather than sharp cuts. Counters are generous and open for the weight, giving letters like C, G, O, and e a clear interior shape, while joins in forms like m, n, and h stay sturdy and compact. The overall rhythm is stable and even, with straightforward proportions and minimal detailing that keeps shapes crisp at display sizes.
Works well for branding and logotypes that need a sturdy, modern voice, as well as headlines and short text where the heavy weight can carry hierarchy. The clean geometry and open counters suit interface labels, wayfinding, and packaging where quick recognition matters.
The tone is contemporary and confident, with a friendly softness coming from the rounded geometry. It feels utilitarian but approachable—more tech-forward and product-like than expressive or decorative.
Likely designed to provide a contemporary geometric sans with softened, superelliptic shaping—balancing strong presence with a more approachable, rounded feel for digital and brand-facing environments.
Uppercase forms read especially strong and blocky, while lowercase maintains clear, conventional silhouettes with a single-storey a and a single-storey g. Numerals are bold and legible, with simple, geometric forms that match the rounded-square logic of the letters.