Sans Normal Vebor 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'Aspira' by Durotype, 'Infoma' by Stawix, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, ui text, headlines, posters, packaging, friendly, modern, approachable, casual, clean, approachability, clarity, modernity, motion, rounded, oblique, humanist, open counters, soft terminals.
A rounded, oblique sans with smooth, continuous curves and softly finished terminals. Strokes stay even and consistent, with generous apertures and open counters that keep forms clear in text. Uppercase shapes are simple and geometric-leaning, while lowercase letters show a slightly humanist rhythm, helping words flow naturally. Figures follow the same rounded construction, with clear, uncomplicated outlines and a steady baseline presence.
Well suited to branding systems that want a modern, friendly feel, as well as UI labels, navigation, and short-form copy where clarity and warmth are both important. It also works effectively for headlines and promotional text, where the slant adds energy and direction without sacrificing legibility.
The overall tone is warm and contemporary, with an easygoing italic slant that feels informal without becoming playful or quirky. Its rounded forms and open interiors give it a welcoming, conversational voice suited to friendly messaging and modern UI-forward branding.
This design appears intended as a versatile italic sans that balances geometric roundness with readable, text-friendly openness. The goal seems to be an approachable, contemporary voice that can move comfortably between display emphasis and everyday interface or marketing copy.
The italic angle is noticeable and consistent across letters and numerals, producing a smooth forward motion in paragraphs. Curved joins and broad rounding reduce sharpness, which helps the face feel soft and cohesive across mixed-case settings.