Sans Normal Reluk 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'Giriton' by Hazztype, 'Facundo' and 'Goldplay' by Latinotype, and 'Axiforma' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, friendly, modern, clean, approachable, confident, approachability, clarity, brand impact, modernity, simplicity, rounded, geometric, soft corners, compact, even rhythm.
A rounded, geometric sans with heavy, even strokes and softly squared terminals. Curves are generous and smooth, counters are open, and joins stay clean and consistent. Proportions feel compact with stable, straight-sided verticals and round bowls; overall spacing reads even and sturdy, supporting clear word shapes at display and short-text sizes.
Well-suited for headlines, brand marks, packaging, and promotional graphics where a friendly, modern presence is needed. It can also work for UI labels, signage, and short blocks of text that benefit from high visual weight and straightforward, rounded letterforms.
The font conveys a friendly, contemporary tone—solid and confident without feeling sharp or technical. Its rounded forms and soft endings add warmth and approachability, making it feel casual, upbeat, and broadly accessible.
The design appears intended to deliver an inviting geometric voice with robust readability and a smooth, contemporary finish. Its consistent stroke weight and softened terminals suggest a focus on versatile, brand-forward typography that feels approachable rather than severe.
Round letters (like O/C/G) appear close to circular, while diagonals (A/V/W/X/Y) are strong and uncluttered, helping the design stay legible at larger sizes. Numerals follow the same rounded, sturdy construction for a cohesive typographic color across mixed text.