Sans Normal Lurob 7 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, modern, loud, impact, speed, display, branding, attention, oblique, geometric, blocky, compact, high-impact.
A heavy, oblique sans with broad proportions and tightly controlled counters. Strokes are thick and uniform, with rounded bowls and smooth curves paired with blunt, slightly angled terminals that reinforce the slanted rhythm. The uppercase has a sturdy, squared-off presence, while the lowercase stays compact with sturdy joins and minimal modulation. Numerals are similarly weighty and rounded, designed to read as solid, graphic shapes rather than delicate figures.
Best suited to large sizes where its dense weight and oblique momentum can command attention—headlines, posters, display branding, and bold packaging. It also works well for short UI labels, signage, or promotional callouts where quick recognition matters more than extended reading comfort.
The overall tone is forceful and forward-leaning, giving a sense of speed and urgency. Its dense color and wide stance feel sporty and promotional, with a contemporary, no-nonsense attitude suited to attention-grabbing messaging.
Designed as a high-impact display sans that combines geometric roundness with an aggressive oblique stance. The goal appears to be strong visual presence and fast readability in branding and advertising contexts, with forms simplified to stay bold and consistent under heavy weight.
The oblique construction is consistent across letters and figures, producing a strong diagonal flow in words. Round letters (O/C/G/Q) keep smooth geometry, while diagonals (A/V/W/X/Y) read as thick, wedge-like forms that emphasize impact over finesse.