Sans Normal Upliv 13 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, luxury, editorial, fashion, refined, dramatic, luxury display, editorial tone, modern elegance, high-contrast impact, hairline, elegant, crisp, airy, modern-classic.
A high-contrast roman with razor-thin hairlines and sculpted, swelling main strokes that create a crisp, polished texture on the page. Letterforms are built from smooth, near-circular curves with sharp, clean terminals and minimal ornamental detailing, producing a cool, contemporary clarity. Proportions feel tall and open, with generous counters and a steady baseline rhythm; joins and diagonals resolve with fine, pointed connections that emphasize precision. Numerals follow the same sleek logic, combining broad curves with needle-like horizontals for a poised, display-forward presence.
Best suited for headlines, titles, pull quotes, and large-scale editorial typography where its fine hairlines and sharp contrast can be appreciated. It also fits premium branding, beauty and fashion packaging, and poster work that benefits from an elegant, modern-classic signature. For smaller sizes or low-resolution contexts, it will typically perform best when given ample size and whitespace.
The overall tone is refined and high-end, with a fashion and culture-magazine sensibility. Its dramatic contrast and immaculate curves read as confident and sophisticated rather than warm or casual. The voice feels curated and premium, suited to settings where elegance and visual tension are desirable.
The design appears intended to deliver a contemporary, luxury-leaning display voice by combining smooth, geometric roundness with dramatic stroke modulation and minimal terminal treatment. It prioritizes visual sophistication and crisp silhouette over utilitarian neutrality, aiming for a polished editorial and branding character.
At larger sizes the delicate hairlines and sharp transitions become a defining feature, while in dense text the contrast produces a lively, shimmering rhythm. Round letters (such as O/C/G) show especially smooth geometry, and the punctuation and spacing in the sample text suggest a clean, airy typographic color when given room.