Sans Normal Obrod 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Corelia' by Hurufatfont, 'Core Sans E' by S-Core, 'NeoGram' by The Northern Block, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logos, confident, industrial, friendly, punchy, straightforward, impact, clarity, solidity, approachability, blocky, rounded, compact, heavy, sturdy.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are smooth and full, while terminals are largely flat, producing a sturdy, block-like silhouette. Counters are relatively tight for the weight, and joins are clean and simplified, giving letters a solid, utilitarian rhythm. The lowercase shows single-storey forms (notably a and g) with uncomplicated construction, and the numerals follow the same robust, geometric tone for consistent color in text.
Best suited to display roles where strong emphasis is needed, such as headlines, posters, signage, packaging, and bold branding wordmarks. It also works for short UI labels or callouts when high visual impact is preferred over airy readability in long text.
The overall tone is bold and no-nonsense, with a friendly softness from the rounded curves. It feels modern and practical rather than elegant, projecting strength, clarity, and a straightforward voice.
The design appears intended to deliver maximum impact with simple, rounded geometry and a consistent, workmanlike rhythm. Its reduced detailing and solid construction suggest a focus on clarity, durability, and strong presence across prominent applications.
The dense letterforms and tight internal spaces create strong page presence, especially in mixed-case settings. At larger sizes the rounded geometry reads clearly and evenly, while in smaller sizes the heavy weight may benefit from generous tracking and line spacing to preserve openness.