Sans Normal Myray 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Singkey' by Din Studio, 'Muller Next' by Fontfabric, 'Binate' by Monotype, 'Akwe Pro' by ROHH, 'Gentona' by René Bieder, 'Gogh' by Type Forward, and 'Barranco' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, approachable, impact, approachability, simplicity, readability, nostalgia, soft corners, round terminals, blocky, compact, sturdy.
This typeface uses heavy, compact letterforms with broad proportions and generously rounded corners. Strokes are consistently thick with smooth, simplified joins, giving counters a relatively small, enclosed feel in letters like B, P, R, and a. Curves are full and circular (notably in C, O, and S), while diagonals in K, V, W, X, and Y are chunky and stable rather than sharp. The lowercase is single-storey in a and g, with short ascenders/descenders and a sturdy, even texture that holds together well in large blocks of text.
This font is strongest in display settings such as headlines, posters, branding marks, packaging, and short, high-impact statements. It also works well for signage and UI moments that need a friendly, assertive tone. In long passages, its dense texture is better suited to larger sizes and generous spacing.
The overall tone is warm and upbeat, with a slightly nostalgic, poster-like presence. Its rounded massing reads as friendly and informal, while the dense weight delivers confidence and immediacy. The texture feels energetic without looking hectic, making it well-suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a soft, approachable silhouette, combining compact counters and rounded geometry for a bold, contemporary-meets-retro voice. It prioritizes strong presence and quick recognition over delicate detail, aiming for consistent color and clear shapes across letters and numerals.
Numerals are bold and highly legible with rounded interior spaces, and punctuation such as the exclamation mark uses a circular dot that matches the soft, geometric language. The rhythm in text is tight and emphatic, producing strong word shapes and a distinctly graphic color on the page.