Sans Normal Myboh 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra and 'Modica' and 'Technica' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sporty, impact, clarity, modernity, approachability, geometric, rounded, blocky, compact, high impact.
A heavy, geometric sans with broad proportions and rounded, circular construction in counters and bowls. Strokes are consistently thick with minimal modulation, producing a dense, even texture. Terminals are mostly straight-cut with softened corners, and curves (C, G, O, S) are smooth and generous, while diagonals (A, K, V, W, X) feel sturdy and slightly compacted by the weight. The lowercase is simple and robust, with single-storey a and g, a short-shouldered r, and a dot on i/j that reads as a clean circular point. Numerals follow the same solid, rounded logic, remaining highly legible at display sizes.
Best suited for headlines and short-form copy where maximum presence is desired, such as posters, packaging, wayfinding, and brand marks. It can also work for UI or editorial display settings when a confident, contemporary sans voice is needed, but the heavy weight favors larger sizes over extended body text.
The overall tone is bold and approachable, combining a utilitarian solidity with a friendly roundness. It feels contemporary and energetic, suggesting reliability and directness rather than delicacy or formality.
The design appears intended to deliver a modern, high-impact sans that stays friendly through rounded geometry and clear, open counters. Its straightforward construction and consistent weight suggest a focus on versatility in display contexts and strong readability under bold emphasis.
In running text at large sizes, the dense color and broad letterforms create strong emphasis, while the generous counters help maintain clarity. Spacing appears designed to keep the rhythm tight and impactful, making the face read best when it is allowed room to breathe in layout.