Sans Rounded Hiru 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Polaris' by AVP, 'Sans Atwic Modern' by Caron twice, and 'Equip' by Hoftype (names referenced only for comparison).
Keywords: ui text, app design, wayfinding, brand identity, packaging, friendly, modern, approachable, clean, playful, approachability, readability, modernity, clarity, rounded, soft, geometric, monoline, open counters.
This typeface is a rounded, monoline sans with softly curved terminals and smoothly drawn joins. Forms lean toward geometric construction with generous curves, open apertures, and even stroke weight throughout, producing a calm, consistent rhythm in text. Counters are roomy and circular (notably in O/o and 0), while verticals and horizontals stay straightforward and stable. The overall spacing reads slightly loose and breathable, with clear character separation and uncomplicated silhouettes.
It works well for UI and product copy where a warm, non-intimidating voice is desired, and it remains clear in longer passages thanks to its open counters and steady stroke color. The rounded character makes it a strong fit for lifestyle branding, packaging, and signage that benefits from a friendly, modern feel. It also suits headlines and short display lines when you want softness without sacrificing legibility.
The rounded endings and simple, open shapes give the font an inviting, personable tone. It feels contemporary and informal without becoming quirky, balancing friendliness with a clean, utilitarian clarity. The result is well-suited to designs that want to appear accessible and calm rather than sharp or technical.
The design appears intended to deliver a contemporary sans-serif with a softened, rounded finish that improves approachability while maintaining clear, efficient letterforms. Its consistent stroke and open shapes suggest an emphasis on dependable readability across both interface and general-purpose text contexts.
Curves are consistently softened across the set, including diagonals and junctions, which reduces visual harshness at larger sizes. Several lowercase forms emphasize readability through open bowls and uncomplicated stroke modulation, keeping the texture even in paragraph settings. Numerals follow the same soft geometry, matching the letterforms closely for cohesive UI and branding use.