Serif Normal Mimud 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'URW Antiqua' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, magazine titles, classic, confident, traditional, academic, display emphasis, editorial tone, traditional authority, print impact, bracketed, sturdy, crisp, bookish, formal.
A robust serif with pronounced thick–thin modulation and crisp, bracketed serifs. The letterforms have a substantial color on the page, with relatively wide proportions, open counters, and a steady, upright stance. Curves are smooth and rounded while joins and terminals stay clean and decisive, producing clear silhouettes at display sizes. Spacing appears even and deliberate, supporting a solid reading rhythm in both caps and lowercase.
Well suited to headlines, magazine titles, and editorial layouts where a strong serif voice is needed. It can also serve book covers and poster typography that benefits from traditional formality and high-contrast drama, especially at larger sizes.
The overall tone feels classic and authoritative, with a distinctly editorial seriousness. Its strong contrast and weight lend a confident, high-impact presence, while the traditional serif detailing keeps it grounded and familiar.
The design appears intended to modernize a conventional text-serif model with extra weight and contrast for assertive display use, while retaining familiar proportions and serif logic for readability and typographic credibility.
Uppercase forms read stately and stable, while the lowercase maintains a conventional structure with clear differentiation between similar shapes (notably the bowl-and-stem constructions and the numerals). The numerals appear sturdy and well-balanced, matching the text weight and contrast for cohesive setting in headings and pull quotes.