Serif Normal Mimor 3 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, packaging, heritage, authoritative, scholarly, formal, text authority, classic tone, literary voice, editorial impact, bracketed, calligraphic, oldstyle, robust, crisp.
A robust serif with pronounced thick–thin modulation and bracketed, wedge-like serifs that give strokes a carved, inked quality. Counters are generous and the curves show a slightly calligraphic stress, while terminals often finish in subtle teardrop/ball forms (notably in letters like a, f, j, and y). The lowercase is compact with sturdy stems and rounded joins, and the overall rhythm is dense but stable. Figures appear oldstyle with noticeable ascenders/descenders and flowing curves, reinforcing a traditional text-face structure.
Well-suited to editorial design where a strong, traditional serif voice is desired, including book interiors, magazine typography, and long-form essays. The sturdy shapes and energetic details also make it effective for headlines, pull quotes, and heritage-leaning branding or packaging that benefits from a classic, authoritative tone.
The font conveys a classic, bookish tone with a confident, institutional presence. Its strong contrast and lively oldstyle details add a hint of warmth and tradition, suggesting credibility and permanence rather than neutrality.
The design appears intended as a conventional text serif with a pronounced, traditional character—balancing readability with expressive oldstyle features like bracketed serifs, calligraphic contrast, and oldstyle numerals. It aims to provide a familiar literary voice while still feeling distinctive in display applications.
At display sizes the sharp serifs and rounded terminals read as distinctive detailing, while in paragraphs the weight and contrast create a dark color on the page. The italic is not shown, and the sample demonstrates a steady texture suited to continuous reading with a distinctly traditional flavor.