Sans Normal Ogza 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Candid' by Lucas Tillian, 'Tenorite' by Microsoft Corporation, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, chunky, friendly, loud, retro, attention, approachability, cheerful branding, retro punch, rounded, bulky, soft-cornered, bouncy, compact.
A heavy, rounded sans with chunky strokes and softened joins that create a compact, sturdy silhouette. The forms lean on broad curves and blunt terminals, with gently squared-off shaping in places (notably in diagonals and corners) that gives a slightly hand-cut, cartoon-block feel. Counters are relatively small and apertures tend to be tight, producing dark, emphatic word shapes, especially in all caps. Lowercase construction stays simple and geometric, with a single-storey a and g and a short, sturdy t, keeping the rhythm consistent and dense.
Best suited to headlines and short statements where a strong, friendly impact is desired—posters, packaging, point-of-sale, and bold brand marks. It can also work for playful UI labels or callouts, but its dense color and tight counters are most effective at larger sizes rather than extended body text.
The overall tone is upbeat and approachable, with a bouncy, informal energy that reads as friendly rather than strict. Its thick, rounded presence feels attention-seeking and fun, evoking a retro display sensibility suited to bold, cheerful messaging.
Designed to deliver maximum visual impact with a warm, approachable voice, balancing geometric simplicity with slightly softened, blocky details for a distinctive display character.
The capitals are particularly strong and uniform in presence, while rounded letters like O, C, and G carry the personality through broad curves and tight interior space. Numerals share the same blunt, heavyweight construction, giving a cohesive, poster-like texture across mixed alphanumeric settings.