Sans Normal Vedaw 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Praxis Next' by Linotype, 'Interval Next' by Mostardesign, 'Organic Pro' by Positype, 'Clear Gothic Serial' by SoftMaker, 'TS Clear Gothic' by TypeShop Collection, and 'Alber New' and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, signage, sporty, energetic, modern, confident, friendly, forward motion, approachable display, modern emphasis, brand impact, rounded, soft terminals, monolinear, oblique angle, open counters.
This typeface is a slanted sans with rounded, smoothly drawn forms and softly tapered terminals. Strokes read largely monolinear, with subtle swelling in curves that keeps the texture lively rather than rigid. Counters are generally open and generous, and the overall rhythm is driven by broad, elliptical shapes (notably in C, O, G, and e). The italic construction is consistent across caps and lowercase, with a forward-leaning axis and gently curved joins that avoid sharp corners.
It works best for display settings where a slanted, energetic sans can carry a message quickly—brand marks, headlines, promotional graphics, packaging, and short-to-medium signage copy. The open shapes and rounded construction also make it suitable for emphasis text in UI or editorial layouts when used at larger sizes.
The overall tone is active and upbeat, combining a clean contemporary feel with a slightly athletic, forward-motion slant. Rounded details keep it approachable, while the strong, simple silhouettes give it a confident, promotional voice.
The design appears intended to deliver a modern, friendly sans voice with an inherent sense of motion. Its rounded geometry and consistent oblique construction suggest a focus on impactful display use while keeping the letterforms approachable and easy to scan.
Uppercase forms are sturdy and compact with smooth curves, while the lowercase shows more dynamism, including a single-storey a and g that reinforce an informal, contemporary texture. The figures are rounded and readable, with similar stroke endings and curvature to the letters, helping text and numerals feel visually unified.