Sans Normal Veluz 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Nusara' by Locomotype and 'Prox' by Typogama (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, signage, sporty, friendly, casual, dynamic, approachable, modernize, energize, soften, simplify, oblique, rounded, monoline, soft terminals, open apertures.
A rounded, monoline italic sans with a steady stroke and gently squared curves. Letters lean consistently to the right, with soft terminals and broadly open counters that keep shapes clear at display and text sizes. The uppercase is compact and streamlined, while the lowercase shows lively, slightly varied proportions and width, creating an informal rhythm. Numerals follow the same oblique, smooth construction with simple, open forms and minimal interior complexity.
This font works well for branding systems that want a modern, energetic feel, as well as headlines and short paragraphs where an italic voice is desired without high contrast or decorative detailing. Its rounded, open forms also suit packaging, signage, and UI callouts that benefit from friendly clarity.
The overall tone feels energetic and easygoing, with a sporty, contemporary slant that reads as friendly rather than formal. Its smooth curves and relaxed spacing give it an approachable voice suited to casual messaging and upbeat branding.
The design appears intended to provide a versatile italic sans with a soft, rounded geometry—combining straightforward construction with a dynamic slant for contemporary, casual communication.
Round characters like C, G, O, and Q emphasize elliptical construction, while diagonals and joins are kept clean and uncomplicated to preserve speed and clarity. The sample text shows stable word shapes and a consistent slant, supporting continuous reading while retaining a distinctly informal personality.