Sans Normal Jekud 2 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, modern, dynamic, industrial, impact, speed, clarity, modernity, utility, oblique, geometric, compact counters, rounded, blunt terminals.
A heavy, oblique sans with a broad footprint and sturdy, low-contrast strokes. The design leans geometric, with round, open bowls (notably in O, o, and 8) paired with blunt, slightly angled terminals that reinforce forward motion. Counters are relatively compact for the weight, and joins stay clean and solid, producing a dense, high-impact texture in text. The numerals match the letterforms’ mass and slant, with simple, blocky constructions and consistent stroke behavior across the set.
This font is well suited to short, high-impact settings such as headlines, poster typography, brand marks, sports and event graphics, and bold packaging callouts. It also works for UI or signage moments where a strong, directional emphasis is desired, especially when set with extra spacing to keep counters from closing in at smaller sizes.
The overall tone is energetic and forceful, with a forward-leaning stance that reads as fast, confident, and performance-oriented. Its big, dark presence feels contemporary and functional, lending an athletic or industrial edge while staying straightforward and legible.
The design appears intended to deliver maximum impact with a streamlined, geometric voice and a built-in sense of speed. It prioritizes bold silhouette and consistent stroke economy over delicate detail, aiming for strong presence and quick recognition in display-driven applications.
In continuous copy the strong slant and tight interior spaces create a very bold, uniform rhythm, making it most comfortable at larger sizes or with generous tracking. The single-storey lowercase a and g, plus rounded, simplified forms, contribute to an approachable, utilitarian feel rather than a formal or editorial one.