Sans Normal Lamed 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Surt' by Blaze Type, 'Vito' by Dots&Stripes Type, 'Neusa Neu' by Inhouse Type, 'Gunterz' by Locomotype, 'Maison Neue' by Milieu Grotesque, 'Hype vol 3' by Positype, 'Sweet Sans' by Sweet, 'NeoGram' by The Northern Block, and 'Exalted Extended' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display signage, sporty, punchy, upbeat, confident, contemporary, impact, momentum, modernity, bold branding, display clarity, oblique, rounded, geometric, blunt terminals, compact counters.
A heavy, oblique sans with broad proportions and a distinctly rounded, geometric construction. Strokes are thick and largely uniform, with soft curves in bowls and circular forms (C, O, o) balanced by blunt, slightly angled terminals. The design favors sturdy silhouettes and compact internal counters, producing a dense, high-impact texture in words. Diagonals and joins are clean and assertive (V, W, K), while the numerals follow the same bold, rounded logic for strong consistency in mixed text.
Best suited for headlines, posters, and bold editorial callouts where impact is the priority. It also works well for sports branding, event graphics, and packaging that needs a punchy, contemporary voice. Use at larger sizes to let the rounded geometry read cleanly and to avoid crowding in dense paragraphs.
The overall tone feels energetic and athletic, with a forward-leaning momentum that reads as fast, modern, and confident. Its chunky forms and smooth curves give it a friendly boldness—more approachable than aggressive—while still delivering a strong, attention-grabbing presence.
This font appears designed to deliver maximum emphasis with a streamlined, geometric sans structure and a dynamic oblique stance. The intent is likely a modern display workhorse that feels fast and friendly while staying robust and highly legible at large sizes.
In the sample text, the slant and mass create a tight rhythm and pronounced word shapes, making it especially effective for short bursts of copy and emphasis. The combination of wide letterforms and thick strokes can quickly dominate a layout, so it benefits from generous spacing and clear hierarchy when used in longer lines.