Script Fudap 7 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: logos, headlines, packaging, posters, branding, playful, retro, friendly, whimsical, casual, hand-lettered feel, display impact, retro charm, friendly tone, brushy, rounded, bouncy, swashy, soft.
A slanted, brush-script style with rounded terminals and a soft, inflated stroke feel. Letterforms show a bouncy baseline rhythm and generous curves, with occasional entry/exit flicks and compact counters that keep the color dense. The texture suggests a marker or brush pen: strokes stay fairly even but swell subtly through turns, and forms like the capitals introduce small swashes and loop-like gestures. Spacing is lively and slightly irregular in a hand-drawn way, helping words feel animated rather than rigidly set.
Best suited for logos, headlines, packaging, and short phrases where the energetic script texture can be appreciated. It works especially well for food and beverage branding, retro-themed posters, invitations with a casual tone, and social graphics that need warmth and motion. For longer passages, it is more effective in larger sizes and with comfortable line spacing to preserve clarity.
The overall tone is cheerful and nostalgic, with a diner-sign or mid-century display flavor. It feels approachable and upbeat, leaning toward expressive headline personality rather than formal calligraphy. The rounded shapes and consistent slant give it an easygoing, personable voice.
Designed to mimic confident hand lettering with a brush-pen feel, prioritizing charm and impact over strict uniformity. The intent appears to be a display script that conveys friendliness and vintage flair, with decorative capitals to create immediate visual identity.
Capitals are notably decorative and heavier, giving strong word-start emphasis, while lowercase remains simpler and more compact for smoother text flow. Numerals keep the same brushy, rounded construction and read well at display sizes, reinforcing the cohesive signage-like character.