Sans Normal Adliy 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Articulo' by Gilar Studio, and 'Mantey' by Salamahtype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, dynamic, modern, sporty, confident, clean, emphasis, modernity, clarity, momentum, impact, slanted, geometric, rounded, crisp, open.
A slanted sans with a clean, geometric backbone and rounded bowls. Strokes stay largely uniform, producing sturdy letterforms with smooth curves and crisp terminals. Counters are open and well-defined, and the overall rhythm feels steady, with clear differentiation between similar shapes (for example, the rounded “O/0” and the angular diagonals in “V/W/X”). Figures appear clear and straightforward, matching the letterforms’ simple, contemporary construction.
Well-suited for branding and display settings where a modern, energetic voice is needed—logotypes, headlines, posters, packaging, and short promotional copy. It can also work for interface labels or signage when a clean slanted style is desired, especially at medium-to-large sizes.
The overall tone is energetic and forward-leaning, with a contemporary, no-nonsense presence. It reads as confident and active rather than formal, giving text a sense of motion while remaining controlled and legible.
The design appears intended to deliver a contemporary sans italic voice that feels fast and assertive without relying on ornament. Its geometric roundness and consistent slant suggest an emphasis on clarity, impact, and a modern visual cadence.
The slant is consistent across capitals, lowercase, and numerals, and the forms keep a restrained, uncluttered look. Round letters (C, G, O, Q) emphasize smooth geometry, while diagonal-heavy letters (K, M, N, V, W, X, Y) reinforce the brisk, athletic feel.