Slab Square Imma 7 is a very bold, very wide, medium contrast, italic, tall x-height font.
Keywords: headlines, sports branding, posters, packaging, logos, sporty, retro, punchy, confident, kinetic, impact, speed, display, branding, retro feel, slab serif, oblique, heavy, blocky, compact counters.
This typeface is a heavy, oblique slab serif with a broad stance and pronounced, squared-off serifs. Strokes are thick with moderate contrast and mostly flat terminals, giving the letters a carved, blocky profile. The forms favor large internal counters and a tall lowercase structure, with smooth curves on round letters contrasted by sharp, angular joins on diagonals. Spacing reads on the tight-to-moderate side in text, and the strong slant creates a fast horizontal rhythm across words.
It performs best in short, high-impact settings such as headlines, sports identities, posters, and bold packaging callouts where the slanted momentum can lead the eye. It can also work for logo wordmarks and merch graphics, especially where a retro athletic or industrial display voice is desired.
The overall tone feels energetic and assertive, with a classic sports-and-signage flavor. The bold, slanted shapes suggest speed and impact, while the slab details add a sturdy, workmanlike confidence that reads as vintage and competitive rather than delicate or formal.
The design appears intended to deliver maximum visual presence with a sense of speed, pairing hefty slab serifs with an italicized, wide silhouette for attention-grabbing display typography. The consistent blocky construction suggests a focus on bold legibility and a distinctive, competitive personality in branding contexts.
Diagonals and cross-strokes show a consistent forward lean that reinforces motion, and the serifs are substantial enough to remain visible at display sizes. Numerals match the letterforms in weight and slant, keeping a cohesive, headline-ready texture across mixed alphanumeric settings.