Sans Normal Bymob 18 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, editorial, wayfinding, branding, clean, neutral, contemporary, friendly, functional, versatility, clarity, modernity, neutrality, system design, geometric, open apertures, rounded terminals, even rhythm, minimal.
A clean sans with geometric construction and smooth, round curves paired with straight-sided strokes. Letterforms show open counters and generous apertures, keeping shapes clear at text sizes. Strokes are even and steady with gently rounded joins and largely horizontal/vertical stress, producing a consistent rhythm across capitals and lowercase. The lowercase has simple, modern forms (single-storey-style shapes where applicable) and the numerals follow the same straightforward, rounded logic.
This font suits interface copy, product and app typography, and general-purpose editorial settings where a clean, unobtrusive voice is needed. Its open forms and steady texture make it appropriate for navigation, labels, dashboards, and modern brand systems that prioritize clarity over personality-driven styling.
The overall tone is neutral and contemporary, with a friendly clarity that feels practical rather than decorative. Its geometry gives it a modern, tech-adjacent calm, while the rounded curves keep it approachable and informal enough for everyday interface and editorial use.
The design appears intended as a versatile, modern workhorse sans: geometrically informed, visually calm, and optimized for clear reading across a wide range of everyday applications.
In running text, spacing appears balanced and unshowy, with crisp word shapes and clear differentiation between rounds and straights. Circular letters (like O/Q) feel near-monoline and smoothly drawn, reinforcing a cohesive, system-like texture.