Sans Normal Idmon 7 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, playful, approachable, informal, handwritten feel, friendly voice, casual display, informal text, rounded, hand-drawn, bouncy, soft, quirky.
A rounded, slanted sans with a marker-like stroke and gently irregular letterforms. Curves dominate the construction, with softened terminals and subtly uneven joins that create a hand-drawn rhythm rather than mechanical precision. Counters are open and generously shaped, and many characters show a buoyant baseline and slight shape variation that reads as intentionally human. Numerals and punctuation follow the same smooth, casual logic, keeping texture consistent across mixed text.
Well suited for friendly branding, packaging, posters, and social media graphics where an informal voice is desired. It also works for short-to-medium display text such as quotes, headings, and signage-style applications that benefit from a personable, hand-rendered feel.
The overall tone is warm and personable, leaning toward upbeat and conversational. Its informal, handwritten energy feels friendly and light, more like quick signage or a note than a formal editorial voice. The slant and rounded forms add motion and ease, giving text a relaxed, optimistic character.
This font appears designed to deliver a casual handwritten sans experience with smooth, rounded geometry and a consistent slant. The intent seems to be creating an approachable, everyday tone while preserving clear forms for legible display and lively text settings.
The italic angle is evident in both capitals and lowercase, and the family maintains readability by keeping bowls and apertures clear even as strokes wander slightly. Capital shapes are simple and open, while lowercase forms keep a straightforward, single-story feel in several letters, reinforcing the handwritten impression. Spacing appears comfortable in continuous text, producing an airy, uncluttered color.