Sans Superellipse Ipsu 7 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, event promos, sporty, urgent, industrial, punchy, retro, impact, speed, branding, attention, slanted, compressed, blocky, chunky, angular cuts.
A heavy, slanted sans with broad, rounded-rectangular (superelliptical) bowls and tightly packed interior counters. Forms are built from chunky strokes with abrupt diagonal shears and wedge-like cut-ins that create a chiseled, high-impact silhouette. Terminals tend to be blunt and squared, with occasional sharp notches and angled joins that add motion and texture. Spacing reads compact and dense, and the overall rhythm favors strong black mass over delicate detail.
Best suited for short, high-impact settings such as posters, large headlines, sports and esports identities, energetic advertising, and packaging where dense black shapes help it hold attention. It can also work for bold labels, merchandise graphics, or title cards where the angled cuts become a distinctive texture. For extended reading or small UI text, the compact counters and heavy color may reduce clarity.
The tone is fast and forceful, with a competitive, athletic energy. Its slant and carved-in details suggest speed, impact, and a slightly aggressive attitude, while the rounded base shapes keep it feeling approachable rather than purely mechanical. Overall it leans toward bold, headline-driven communication with a retro motorsport/arcade edge.
The design appears intended to combine a rounded, contemporary base with aggressive, speed-oriented cuts—delivering a distinctive display voice that feels fast, tough, and attention-grabbing. Its consistent slant and carved details suggest a focus on branding and titling where character and momentum are more important than neutrality.
The notched cuts and internal shears can create a slightly distressed or “shredded” impression at larger sizes, adding character but increasing visual noise in long passages. Numerals match the same chunky, slanted construction, keeping a consistent, poster-like color across mixed text.