Sans Normal Medir 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Taz' by LucasFonts (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, packaging, sporty, retro, energetic, confident, playful, impact, motion, athletic, display, branding, slanted, rounded, soft corners, compact counters, bracketless.
A heavy, slanted sans with broad proportions and rounded, bowl-like construction. Strokes are thick and even with gently softened joins, giving the outlines a smooth, inflated feel rather than sharp or mechanical geometry. Counters are relatively tight (notably in letters like a, e, s, and 8), and terminals tend to finish with subtle shears and angled cuts that reinforce forward motion. The overall rhythm is compact and punchy, with consistent curvature and a strong, headline-oriented silhouette.
Best suited to high-impact display work such as sports branding, event posters, bold editorial headings, and logo wordmarks where a sense of speed and strength is desired. It can also work well on packaging or promotional graphics that need compact, attention-grabbing text, especially at larger sizes.
The font reads as energetic and sporty, with a confident, fast-moving tone that nods to retro athletic branding. Its rounded massing keeps the mood friendly and approachable, while the pronounced slant adds urgency and momentum.
The design appears intended to deliver maximum impact and motion in short bursts of text, combining rounded, approachable forms with a pronounced forward slant for a dynamic, athletic feel. Its tight counters and sturdy shapes prioritize bold presence and legibility in display contexts over delicate detail.
Uppercase forms are sturdy and blocky with prominent rounded bowls (C, G, O, Q) and angular details on letters like K and R. Lowercase maintains the same bold, rounded language, with single-storey shapes and a strong, graphic presence. Numerals are similarly weighty and compact, designed to hold together in impactful settings.