Slab Normal Ogba 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Marselis Slab' by FontFont, 'FS Silas Slab' by Fontsmith, 'Orgon Slab' by Hoftype, 'CamingoSlab' by Jan Fromm, 'TheSerif' by LucasFonts, 'PF Centro Slab Press' by Parachute, 'Rahere Slab' by ULGA Type, and 'Haboro Slab' and 'Haboro Slab Soft' by insigne (names referenced only for comparison).
Keywords: body text, editorial, headlines, book design, branding, sturdy, trustworthy, traditional, pragmatic, readability, durability, print utility, classic tone, slab serif, bracketed serifs, robust, solid, print-like.
A sturdy slab-serif with broad, rectangular, lightly bracketed serifs and mostly even stroke weight. Forms are upright and relatively open, with moderate apertures and clear counters that keep text color consistent across lines. The lowercase shows a workhorse texture with straightforward construction, while capitals are stable and slightly monumental, lending a firm baseline presence. Numerals are clear and traditional, with simple, readable shapes suited to continuous text and mixed typography.
Well-suited for body copy in books, magazines, and reports where a firm, readable serif is desired. It can also handle headlines and subheads that need structure without ornament, and works for branding or packaging that aims for heritage, reliability, and straightforward clarity.
The overall tone is dependable and conventional, with a grounded, print-forward feel. Its slab serifs and steady rhythm give it an authoritative voice that reads as practical rather than flashy, leaning toward classic editorial and institutional character.
The design appears intended as a plainspoken slab serif for general-purpose typography, balancing strong serifs with restrained detailing to maintain readability in both display and text settings. Its consistent rhythm and conservative letterforms suggest an emphasis on dependable performance across common editorial layouts.
Serifs are prominent enough to add structure at smaller sizes, and the overall spacing and proportions create a calm, even typographic gray in paragraphs. The design avoids sharp contrast or decorative detailing, emphasizing clarity and durability.