Serif Normal Folom 3 is a bold, wide, high contrast, italic, normal x-height font visually similar to 'Sole Serif' by CAST (names referenced only for comparison).
Keywords: headlines, subheads, editorial, posters, packaging, classic, dramatic, assertive, formal, emphasis, heritage, display, authority, drama, bracketed, calligraphic, swashy, angled, ink-trap.
A right-leaning serif with pronounced stroke contrast and strongly bracketed, wedge-like serifs. Curves are full and weighty, while joins and terminals sharpen into angled, slightly calligraphic points, producing a crisp rhythm across words. The capitals are broad and sturdy with a traditional serif structure, while the lowercase shows more movement—especially in letters like a, g, y, and z—where terminals and descenders become more expressive. Numerals follow the same pattern of hefty verticals, tapered curves, and distinctive, slightly theatrical shaping that holds up at display sizes.
Best suited to headlines, subheads, and short-form editorial settings where its contrast and angled terminals can read as intentional character. It can also work well for packaging, book covers, and poster typography that benefits from a classic-yet-energetic serif voice, especially at medium to large sizes.
The overall tone is confident and traditional, with a distinctly editorial flair. Its slanted posture and high-contrast strokes give it a lively, emphatic voice—more expressive than a quiet book face—suggesting headline energy while retaining a classic serif pedigree.
The design appears intended to combine conventional serif structure with a more emphatic, display-oriented italic texture. Its goal seems to be delivering traditional credibility while adding motion and drama through contrast, bracketing, and sharpened terminals.
Spacing appears generous in the samples, and the strong diagonals and tapered terminals create a dynamic texture line-to-line. The design’s bracketing and wedge serifs keep the shapes grounded, while the more animated lowercase details add a hint of vintage signage and poster typography.