Sans Superellipse Yeli 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'OL London' by Dennis Ortiz-Lopez, 'Muller Next' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, and 'Asgard' and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, retro, punchy, playful, confident, impact, motion, friendly strength, display focus, brand presence, oblique, rounded, soft corners, bulky, bouncy.
A heavy, oblique sans with wide, compacted counters and rounded-rectangle construction. Strokes are thick and smooth with softened corners, producing superellipse-like bowls and openings. The italic slant is consistent across caps, lowercase, and numerals, and the overall rhythm feels built from broad horizontal forms and sturdy verticals, giving the text a low, planted silhouette. Terminals are blunt and friendly rather than sharp, and round letters like O/C/e show a tight interior space that reinforces the dense, poster-ready color.
Best suited to large-scale applications where impact matters: headlines, event posters, athletic and leisure branding, product packaging, and bold logotypes. It can also work for short bursts of text (taglines, callouts, captions) where a compact, high-energy voice is desired.
The face reads as energetic and extroverted, with a sporty, retro display attitude. Its rounded heft and steady slant give it a sense of motion and confidence, while the softened geometry keeps the tone approachable and playful rather than aggressive.
The design appears intended to deliver maximum visual weight with a streamlined, rounded-geometry construction, pairing an oblique stance with wide proportions for fast, attention-grabbing display typography.
At larger sizes it creates a strong, continuous texture with prominent word shapes; in paragraphs the dense counters and thick joins can feel intentionally compact and loud. Numerals follow the same chunky, rounded logic, matching the letterforms for cohesive headline styling.