Sans Normal Nobaj 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' and 'BR Firma' by Brink and 'Nicky Sans' by Digitype Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, clean, high impact, clarity, modern branding, bold display, simplicity, geometric, rounded, compact apertures, large counters, soft corners.
A heavy, geometric sans with broad, circular curves and crisp, squared terminals. Letterforms are built from simple arcs and straight strokes with minimal modulation, creating a steady, uniform color in text. Counters are generous (notably in O, Q, 8, and 9), while apertures tend to be fairly tight in letters like C, S, and e, giving the face a compact, solid feel. The lowercase shows single-story a and g, round i/j dots, and straightforward, sturdy joins that keep the rhythm even at larger display sizes.
Best suited to display settings where impact matters: headlines, hero copy, posters, signage, and brand marks. It can work for short UI labels or buttons where strong emphasis is needed, while longer passages may benefit from more spacing to avoid a heavy texture.
The overall tone is assertive and contemporary, with a friendly approachability coming from its rounded geometry. It reads as straightforward and practical rather than delicate, leaning toward energetic, attention-getting messaging.
Likely designed to provide a bold, geometric sans voice that stays clean and modern while remaining approachable. The simplified forms and strong weight suggest an emphasis on high visibility and brand-forward communication.
In the sample text the heavy stroke and tight apertures create strong presence and clear word shapes, but can also make dense paragraphs feel dark and visually packed. The numerals are bold and highly legible, with simple, geometric construction that matches the letters closely.