Sans Normal Efbaj 12 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Helen Bg' by HS Fonts, 'Helvetica' and 'Helvetica Thai' by Linotype, 'Campus Sans' by MacCampus, 'Shree Oriya 0605' by Modular InfoTech, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: ui labels, editorial, captions, branding, presentations, modern, clean, neutral, technical, efficient, readability, emphasis, versatility, modernity, monoline, rounded, open apertures, slanted, airy.
A slanted, monoline sans with smooth, rounded curves and generally open counters. Strokes remain even and calm, with softly finished terminals and minimal modulation, creating a tidy, contemporary texture. Proportions feel balanced and readable, with a moderate x-height and clear differentiation between capitals, lowercase, and numerals; figures are simple and unobtrusive, matching the letterforms’ restrained geometry.
It works well for interface typography, secondary branding, and editorial settings where a clean italic voice is needed for emphasis, captions, or pull quotes. The even strokes and open shapes suit on-screen reading and general-purpose typography where a modern, unobtrusive tone is preferred.
The overall tone is modern and neutral, leaning toward an efficient, understated sophistication. Its italic rhythm adds a sense of motion and emphasis without becoming expressive or decorative, giving text a brisk, editorial feel.
The design appears intended as a practical italic companion with a contemporary sans structure, prioritizing clarity and consistent rhythm over display-specific quirks. It aims to provide a refined, versatile slanted style that reads smoothly in continuous text and informational settings.
Round forms like C, O, and Q are smooth and regular, and the lowercase maintains a consistent, even cadence across lines. The slant is steady and uniform, supporting emphasis and directional flow while keeping a clean, minimal personality.