Sans Normal Iplud 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Morandi' by Monotype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, handmade, chunky, friendly, casual, warmth, approachability, impact, handcrafted, rounded, soft corners, blobby, bouncy, irregular.
A heavy, rounded sans with a noticeably handmade silhouette and gently irregular contours. Strokes are thick and mostly uniform, with soft corners and slightly uneven terminals that create a cutout/inked feel rather than a rigid geometric finish. Counters are compact and rounded, spacing is generous for the weight, and widths vary from glyph to glyph, producing a bouncy rhythm in words and lines. The lowercase is simple and sturdy, with short-to-moderate ascenders and descenders and clean, uncomplicated joins.
Well suited to headlines, posters, packaging, and branding that benefit from a bold, friendly voice. It works especially well for children’s content, casual food and beverage branding, stickers, signage, and social graphics where a handmade, approachable look is desired.
The overall tone is friendly and playful, with an informal, crafted character that reads as approachable and a bit quirky. Its mass and softness give it a confident, kid-friendly energy, while the mild irregularity adds warmth and personality.
The design appears intended to deliver maximum impact with a warm, handcrafted feel—combining heavy, rounded forms with subtle irregularities to keep the texture lively and personable rather than strictly geometric.
In text, the strong black color and compact counters make it most comfortable at headline and display sizes; at smaller sizes, interior spaces can close up and the irregular edges become more visually active. Numerals match the chunky, rounded construction and maintain the same lively, uneven texture.