Serif Other Ismib 7 is a regular weight, very wide, medium contrast, reverse italic, normal x-height font.
Keywords: editorial, book text, magazine, pull quotes, packaging, bookish, old-style, scholarly, literary, humanist, readability, distinctiveness, vintage tone, literary voice, crafted feel, bracketed, calligraphic, flared, soft serifs, diagonal stress.
A serif design with soft, bracketed terminals and subtly flared strokes that give the letters a gently calligraphic, hand-cut feel. Curves show a slight diagonal stress, and the serifs read as small wedges rather than blunt slabs, with rounded joins that keep the texture smooth in text. Proportions are generous and open, with broad bowls and a relaxed rhythm, while many forms lean back slightly, creating a distinctive right-to-left slant. The figures follow the same rounded, old-style construction, blending comfortably with the lowercase.
Well-suited to editorial typography, book and magazine settings, and branded text where a classic serif voice with extra character is desirable. It can also work effectively in packaging or labels that benefit from an old-style, slightly vintage tone, and in display sizes where the backslant becomes a recognizable stylistic cue.
The overall tone feels bookish and traditional, with a lightly quirky, antique voice rather than a strict, formal classicism. The backslant and soft, flared finishing strokes add personality that reads as literary, academic, and slightly eccentric without becoming novelty-driven.
The design appears intended to evoke an old-style reading serif while introducing a distinctive reverse-leaning posture and softly flared detailing to differentiate it from standard text faces. It aims for a balance of readability and personality, delivering a traditional foundation with an idiosyncratic, crafted finish.
In running text the font builds a dark, even color with clear word shapes, helped by the open counters and smoothly bracketed serifs. The reverse-leaning stance is consistent across uppercase and lowercase, giving headlines and pull quotes a distinctive signature while keeping the serif details refined.