Sans Superellipse Horij 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Express 18' by Kosinsky, 'MS Reference Sans Serif' and 'Verdana' by Microsoft Corporation, 'Burlingame' by Monotype, and 'Crepes' by cretype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, punchy, modern, approachable, playful, impact, approachability, modern branding, display clarity, geometric consistency, geometric, rounded, blunt, compact counters, soft corners.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Curves feel superelliptical rather than circular, giving bowls and counters a squarish, engineered look. Strokes are uniform with blunt terminals, and the overall spacing reads open and stable at display sizes. The lowercase mixes simple single-story forms with sturdy joins, while punctuation and numerals match the same chunky, rounded geometry for a consistent, blocky rhythm.
Best suited for headlines, logos, packaging, and bold interface moments where strong presence and quick recognition matter. It also works well in posters and signage thanks to its sturdy silhouettes and consistent stroke weight, especially when set with comfortable spacing.
The overall tone is bold and upbeat, with a friendly warmth created by the rounded forms and generous curves. It feels contemporary and confident rather than delicate, projecting a straightforward, approachable personality that can lean playful in headlines and short statements.
The design appears intended to deliver maximum impact with a friendly, geometric voice—combining robust, simplified construction with soft corners to stay approachable. Its consistent, superelliptical shaping suggests a focus on clear, contemporary branding and bold display typography.
The letterforms favor large, simplified shapes and reduced interior detail, which increases impact but can make counters feel tight at smaller sizes. The family’s visual signature comes from its rounded-rectangle bowls and slightly squarish curvature, creating a distinctive, tech-forward silhouette without feeling cold.