Sans Superellipse Hiluv 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gothic No.13' by Bitstream, 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Neusa Neu' by Inhouse Type, 'Greeka' by Umka Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, assertive, sporty, poster-ready, modern, high impact, space saving, modernize geometry, brand emphasis, signage clarity, condensed, blocky, squared-round, compact, heavyweight.
This typeface is built from compact, squared-off forms with generously rounded corners, producing a rounded-rectangle (superellipse) feel across bowls and counters. Strokes are thick and even, with minimal modulation and tight internal spaces that emphasize a dense, punchy texture. Curves transition quickly into flats, terminals are blunt, and diagonals (as in A, V, W, X, Y) are sturdy rather than sharp. Overall spacing and proportions favor a compressed, economical rhythm that holds together strongly in large, bold settings.
It performs best in display contexts where maximum impact and compact width are useful—headlines, posters, signage, packaging, and bold brand marks. The heavy shapes and tight counters suggest using it at larger sizes or with generous tracking when clarity is critical in longer lines.
The overall tone is forceful and functional, leaning toward industrial and sporty messaging. Its dense black presence reads confident and no-nonsense, with a contemporary, engineered character that feels at home in high-impact branding and headline environments.
The design appears intended to deliver a concentrated, high-contrast-from-the-page voice in a space-saving width, using rounded-rect geometry to keep the tone modern rather than purely utilitarian. It prioritizes bold presence and uniformity over delicate detail, making it well-suited to attention-grabbing typographic statements.
Round letters like O/Q show squarish outer shapes with softened corners, while counters remain relatively tight, giving the face a solid, stamped appearance. The numerals follow the same compact, block-like logic, supporting cohesive display use.