Sans Normal Kemal 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Aspira' by Durotype, 'Muller' by Fontfabric, 'Fintalux' by Pista Mova, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, modern, friendly, impact, motion, modernity, approachability, display, slanted, rounded, chunky, soft corners, large apertures.
A heavy, right-slanted sans with smooth, rounded curves and sturdy, low-contrast strokes. Letterforms are compact and full, with broad bowls and relatively open counters that keep the black shape readable despite the weight. Terminals are clean and softly finished rather than sharp, and the overall rhythm leans slightly forward, producing an energetic texture in text. Figures share the same robust construction, with simple, clear silhouettes suited to impact-focused settings.
Best suited to short, high-impact text such as headlines, poster typography, branding lockups, sports and fitness messaging, and packaging where a strong, modern presence is needed. It also works well for callouts and UI/marketing emphasis text when used sparingly.
The overall tone is energetic and assertive, with a sporty, forward-moving feel. Its rounded geometry softens the voice, keeping it approachable and contemporary rather than aggressive.
The design appears intended to deliver a bold, modern sans voice with built-in motion and warmth—combining a forward italic stance with rounded, sturdy forms for attention-grabbing display typography.
The italic slant is integral to the design rather than a mild oblique, giving words a pronounced sense of motion. At larger sizes the forms feel punchy and graphic; in longer lines the dense color benefits from generous spacing and breathing room.