Sans Superellipse Ibmiw 10 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Futura Display EF' by Elsner+Flake, 'Morgan Poster' by Feliciano, 'Display Board JNL' by Jeff Levine, 'First Prize' by Letterhead Studio-VG, 'Futura' by Linotype, 'Futura Now' by Monotype, 'Futura ND Display' by Neufville Digital, 'Futura Display SB' and 'Futura Display SH' by Scangraphic Digital Type Collection, and 'Futura' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, retro, assertive, sporty, techy, impact, modernize, strength, clarity, brand voice, blocky, condensed, rounded corners, squared, compact.
A heavy, compact sans built from squared-off, superellipse-like shapes with generously rounded corners. Strokes are uniform and monolinear, with large, simplified counters and an overall geometric rhythm that favors straight sides and flat terminals over curves. Proportions feel tall and tightly set, with short extenders and a high lowercase presence that keeps word shapes dense and rectangular. Numerals and capitals carry the same squared geometry, creating a consistent, sign-like texture in lines of text.
Best suited to headlines, posters, and bold branding where dense letterforms and a squared, rounded-corner geometry can do the heavy lifting. It also fits wayfinding-style signage and packaging that benefits from strong, compact word shapes. For extended reading, it is likely most comfortable in short bursts such as titles, callouts, and labels.
The tone is bold and utilitarian, with a confident, poster-forward voice. Its rounded-rectangle construction gives it a retro-industrial feel—part sports branding, part machine-age display—while still reading as clean and modern. The overall impression is punchy and no-nonsense rather than delicate or expressive.
The likely intention is a high-impact display sans that translates geometric, rounded-rectangle forms into a compact, attention-grabbing texture. It prioritizes uniform stroke weight and simplified interior shapes to stay solid and legible at large sizes while delivering a distinctive industrial/sport headline personality.
The design leans on softened corners and open apertures to preserve clarity at large sizes, while the compressed, blocky silhouettes create strong visual impact in headlines. Distinctive, engineered-looking joins and cut-ins add character without introducing ornamentation.